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The Hidden Dangers of Relying on AI for Brand Identity Design
In today’s world, where everything seems to happen instantly, it’s tempting to use AI tools to create a logo in seconds. These tools promise quick results and low costs, making them attractive for new businesses or startups on a budget. But a logo is more than just a pretty picture. It’s the face of your brand, the first impression customers get, and a key part of your identity. Relying on AI for this crucial element can lead to serious problems that affect your brand’s long-

Greg Emelander
Nov 144 min read
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What Graphic Design Software Is Best to Use? A Designer’s Honest Take After 10 Years in the Industry
This is a brief outline of what I have concluded regarding the best graphic design software in 2025.

Gregory Em
Oct 183 min read
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The Psychology Behind Great Logo Design
Explore how color, shape, and typography in logo design influence customer emotions and drive brand recognition.

Gregory Em
Oct 83 min read
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